SEVERE WX : Severe Thunderstorm Watch - Wind Advisory View Alerts

LifeWay closing Huntsville, Decatur, Florence stores

Image from LifeWay.com

All brick-and-mortar stores will close as the company shifts to digital

Posted: Mar 21, 2019 1:33 PM

LifeWay, which has locations in Florence, Decatur and Huntsville, issued this press release Wednesday:

NASHVILLE, Tenn.—LifeWay Christian Resources is charting a new course in 2019 marking a strategic shift of resources to a dynamic digital strategy. As part of the transition, LifeWay will close its 170 brick-and-mortar stores in 2019.

The organization will continue to offer a broad selection of resources through LifeWay.com and the LifeWay Customer Service Center (1-800-458-2772). LifeWay Customer Service hours are Monday-Friday 7:30 a.m. – 5 p.m. (Central). LifeWay will also continue to serve customers through its network of church partners who work directly with churches.

“LifeWay is fortunate to have a robust publishing, events and church services business. Our retail strategy for the future will be a greater focus on digital channels, which are experiencing strong growth,” said acting President and CEO Brad Waggoner. “LifeWay is moving into a new era with a strategic digital focus that will prepare us for the future and allow us to better serve our customers.”

In January LifeWay announced it would reduce the number of its retail locations due to declining customer traffic and sales. “While we had hoped to keep some stores open, current market projections show this is no longer a viable option,” Waggoner said.

“The decision to close our local stores is a difficult one,” Waggoner said. “LifeWay has developed close connections with the communities where our stores are located, and we have been honored to serve those communities. We will continue serving local congregations as they meet the spiritual needs of their neighbors.”

The timing of store closings will vary depending on local circumstances. LifeWay expects all brick-and-mortar stores to close by the end of the year.

In operation since 1891, LifeWay offers a comprehensive selection of Bibles, books, Scripture reference tools, Bible studies, children’s products, Christian music and movies, gifts and church supplies. Additional items including church signs, furnishings and buses, as well as background checks, electronic giving and other services are available through LifeWay’s OneSource program at LifeWay.com/OneSource. LifeWay also hosts a number of camps and events throughout the year for all age groups.

As part of the organization’s strategy, LifeWay has introduced a number of digital resources including online Bible studies, worship planning, live streaming of events and online training opportunities.

“LifeWay has been serving the church for 128 years, and we will continue to grow our ministry to churches and individuals into the future,” Waggoner said. “As the market continues to change, primarily through shifts in brick-and-mortar retail, we are taking steps to meet customer demand for digital shopping experiences and to expand our reach globally.” LifeWay distributes resources in 164 nations and licenses resources in more than 60 languages.

Like other retailers, over the last decade the organization has seen commerce increasingly move online, while experiencing overall growth in digital sales.

In one month, LifeWay interacts with five times as many people through its digital environments as it does through LifeWay stores.

“Our world and our customers are increasingly online,” Waggoner said, “Investing in a dynamic digital strategy allows LifeWay to better serve the Church in its mission and only enhances our ability to provide biblical solutions for life.”

More information about store closings is available at LifeWay.com/StoreFAQs.

Huntsville
Cloudy
67° wxIcon
Hi: 79° Lo: 62°
Feels Like: 67°
Florence
Cloudy
74° wxIcon
Hi: 75° Lo: 62°
Feels Like: 74°
Fayetteville
Cloudy
68° wxIcon
Hi: 78° Lo: 58°
Feels Like: 68°
Decatur
Cloudy
69° wxIcon
Hi: 78° Lo: 62°
Feels Like: 69°
Scottsboro
Cloudy
67° wxIcon
Hi: 80° Lo: 55°
Feels Like: 67°
WAAY Radar
WAAY WAAY-TV Cam
WAAY Temperatures

Alabama Coronavirus Cases

Cases: 530744

Reported Deaths: 10978
CountyCasesDeaths
Jefferson764931522
Mobile40959804
Madison34735503
Tuscaloosa25749452
Montgomery24327589
Shelby23425249
Baldwin21123308
Lee15873171
Calhoun14496314
Morgan14288279
Etowah13826353
Marshall12213223
Houston10561281
Elmore10052205
Limestone9958151
Cullman9659193
St. Clair9652243
Lauderdale9420241
DeKalb8828186
Talladega8220176
Walker7231277
Autauga6918108
Jackson6809112
Blount6656137
Colbert6296134
Coffee5509119
Dale4830111
Russell440738
Chilton4284112
Franklin425682
Covington4118118
Tallapoosa4026152
Escambia393376
Chambers3560123
Dallas3547151
Clarke351061
Marion3116101
Pike310877
Lawrence300298
Winston274272
Bibb260564
Marengo249664
Geneva249477
Pickens234361
Barbour230757
Hale222877
Butler215969
Fayette212262
Henry188744
Cherokee184645
Randolph180141
Monroe177340
Washington167239
Macon158950
Clay156156
Crenshaw152257
Cleburne148941
Lamar142535
Lowndes138753
Wilcox127030
Bullock123041
Conecuh110329
Perry107526
Coosa107228
Sumter104432
Greene92334
Choctaw60624
Out of AL00
Unassigned00

Tennessee Coronavirus Cases

Cases: 852841

Reported Deaths: 12255
CountyCasesDeaths
Shelby956561619
Davidson89355933
Knox50675635
Hamilton44280494
Rutherford43046434
Williamson28015217
Sumner24012349
Montgomery20255225
Wilson18804234
Out of TN1840797
Unassigned16998134
Sullivan16794294
Blount15490193
Bradley15032150
Washington14597245
Maury13499172
Sevier13391175
Putnam11396175
Madison11168242
Robertson9756131
Anderson8760172
Hamblen8610173
Greene7877155
Tipton7359103
Coffee6905121
Dickson6840110
Cumberland6734132
Carter6634158
Gibson6526146
McMinn650898
Bedford6506128
Roane6282105
Jefferson6211124
Loudon613069
Hawkins6077107
Lawrence593887
Monroe584095
Warren554881
Dyer5425106
Franklin515090
Fayette506877
Cheatham455355
Obion454196
Cocke450099
Lincoln435763
Rhea434875
Marshall419058
Campbell415463
Weakley412865
Giles3996100
Henderson378976
White364170
Macon361978
Carroll361683
Hardin357167
Hardeman352664
Lauderdale318944
Henry318576
Claiborne318273
Marion312347
Scott312345
Overton301161
Wayne296334
Hickman284046
McNairy282054
DeKalb279654
Smith277839
Haywood271162
Grainger262850
Morgan250139
Trousdale250122
Fentress241547
Johnson240739
Chester214351
Bledsoe214211
Polk207824
Unicoi203549
Crockett203248
Cannon192031
Union190734
Humphreys179927
Grundy179334
Lake170326
Sequatchie169829
Benton166540
Decatur158639
Lewis158126
Meigs139125
Stewart132528
Jackson132036
Clay110131
Houston109333
Perry106628
Moore101117
Van Buren84723
Pickett76024
Hancock58912

Community Events